Movement design
The application's movement design centers on facilitating quick product discovery. Filtering options are prominently displayed, allowing users to narrow down choices rapidly. The search functionality, while present, could benefit from predictive text to enhance flow. The home screen acts as the central hub, guiding users to different product categories and promotional offers.
- Clear category navigation
- Prominent filter options
- Search functionality lacks predictive text
- Home screen design could be more personalized
Seamless paths
The journey from product browsing to checkout attempts to create seamless paths. The cart management system is intuitive, offering easy modification of quantities. However, the address management feature could be streamlined to reduce steps during checkout. Order tracking is integrated, providing updates at various stages of the delivery process.
Order Tracking
Real-time updates on order status, from dispatch to delivery.
Flow features
Key flow features include the wishlist and account management sections. The wishlist allows users to save desired items for later purchase, creating a smoother purchase flow. The account management section provides access to order history and saved items, allowing for a personalized experience.
- Wishlist feature
- Account Management with Order History
- Personalized Recommendations
Rhythm points
Rhythm is established through regular deal notifications and personalized recommendations. These create "rhythm points," encouraging consistent engagement with the app. Size guides integrated into product pages also contribute to a smoother shopping rhythm, reducing returns.
Engagement Strategy
Consistent deal notifications and personalized recommendations.
Smooth transitions
Smooth transitions are seen in the checkout process with multiple payment options available. Payment security measures, such as encryption, ensure user trust during the checkout flow. However, the return policy information could be more easily accessible, improving the overall transition from purchase to potential return.
| Payment Option | Security | Ease of Use |
|---|---|---|
| Credit Card | High | High |
| PayPal | High | High |